Trying to pick the best Maude products is a nicer problem than it sounds, because the modern intimate wellness brand keeps its catalog deliberately small. There are no forty near-identical bottles to decode — just a handful of lubricants, bath and body essentials, kits and bundles, each with a clearly stated job.
Still, small does not mean interchangeable. Some pieces earn their place in almost anyone's routine, while others are best bought for a specific purpose or person. After going through everything currently on the shelf at Maude, these are the products we would actually buy first, in order.
1. Oil no. 0 — the do-everything starting point
If you buy one thing, make it this. Oil no. 0 is an organic body and massage oil formulated with a certified organic blend of jojoba, coconut, argan and castor oils. It is unscented, enriched with vitamins B and E plus omega 6 and 9, and safe for all skin types. Maude recommends it for daily hydration, massage, or as a bath oil — three uses from one bottle, which is exactly the kind of simplicity that defines the brand's best products.
Because it is fragrance-free, it also plays well with whatever else is in your routine. It is the single easiest recommendation in the range: useful for skincare minimalists, couples, gift-givers and anyone in between.
2. Shine silicone — the workhorse lubricant
Maude's silicone-based personal lubricant is the pick if you want one bottle that simply lasts. The water-safe formula provides long-lasting lubrication even under water, is never sticky, and rinses away with warm water and mild soap. Because it contains no water it is considered pH-neutral and does not affect vaginal pH.
It is safe for use with all condoms — just not with silicone devices, which is the one compatibility rule to remember. The locking pump top in 8 and 4 fl. oz. sizes is a quietly brilliant detail: no leaks in a travel bag, no caps rolling under the bed. If you are building a first kit from scratch, our beginner intimate wellness kit guide pairs well with this pick.
3. Heat — the one that does something different
Heat is the range's personality hire, and it delivers. This water-based lubricant is made with a low concentration of capsaicin — the compound that gives chili its warmth — to create a gentle warming sensation that builds with motion. It is safe for internal and external use, compatible with silicone devices and with latex and polyisoprene condoms, and rinses away easily with warm water.
Two practical notes from the fine print: it ships to the US, Canada and EU only, and Maude flags that it is not recommended for those with certain sensitivities — read the product page if capsaicin gives you pause. For everyone else, it is the most interesting bottle on this list.
4. Wash, green room (no. 3) — the sleeper hit
The best Maude products are not all intimate, and this pH-balanced body wash proves it. Green room gently cleanses skin and intimate areas without irritation and doubles as a relaxing bubble bath. The scent is the real seduction: eucalyptus with a clean, fresh edge, tart cassis, and a grounding base of sandalwood and Haitian vetiver — Maude describes it as 1980 in a greenhouse, and honestly, that tracks.
Eucalyptus-forward washes are having a moment for good reason; our guide to eucalyptus benefits covers why the note shows up in so many spa-style routines. If your shower shelf needs one upgrade, this is it.
5. Alpine moderne kit (no. 2) — the bath night in a box
This boxed set pairs the burn massage candle with nourishing mineral bath salts hand-harvested from the Southern Dead Sea, which soften skin while essential vitamins and minerals rejuvenate the body. The candle, enriched with jojoba and soybean oils, melts into a silky skin-loving oil for massage.
The fragrance is the draw: pink pepper, Gurjun balsam, California lemon and Virginian cedarwood — 1972 in the Alps, all cedar and glass, per Maude's own evocative copy. As a self-care purchase or a gift, it is the most complete single box the brand sells. Film lovers should also look at the come undone kit, a Wuthering Heights partnership that bundles the burn no. 3 candle and oil no. 0 with an exclusive poster and behind-the-scenes booklet.
6. The bundles — best value for couples
Maude's bundles pair its core essentials so you do not have to think: vibe + shine aloe, band + shine aloe, spot + shine, dome + shine aloe, vibe + spot and vibe + band. Each combines a device with the brand's shine aloe lubricant or pairs two devices together.
For couples, these are the smartest way to shop the range — one checkout, matched products, and the same muted, discreet design language across the box. They also make far better presents than most things marketed at couples; we said as much in our wellness gift brand roundup.
Worth a mention: the extras
- Maudern scarf and luggage mini — the accessory line carries the same quiet aesthetic; the mini travel case is a natural companion for the locking-pump bottles.
- Cause merch — Sex Ed for All Month tees and hoodies made with Advocates for Youth, Peer Health Exchange and SIECUS, with all proceeds benefiting those organizations. Printed on demand and fulfilled separately.
- Museum of Sex x Maude line — the 100 Years tee and dad hat honor the exhibition co-curated by founder Eva Goicochea and Co-Creative Director Dakota Johnson.
Best Maude products: FAQ
What is the best Maude product for beginners?
Oil no. 0. It is unscented, certified organic, safe for all skin types, and useful for daily hydration, massage or the bath — so it earns its keep no matter how you end up using the rest of the range.
Should I choose shine silicone or heat?
Choose shine silicone for long-lasting, pH-neutral performance that works even under water and with all condoms. Choose heat if you want the gentle capsaicin warming effect and compatibility with silicone devices.
Do Maude products make good gifts?
Yes — the kits especially. The alpine moderne kit and come undone kit are designed as complete boxed sets, and the bundles cover couples without any guesswork.
Start with the oil, add the lubricant that fits your needs, and let the kits handle gifting season. The full lineup is at Maude.